Pai By The Years – The Pai Life


From a storage and a hand whisk to malls all over the world; we’ve come a good distance in ten years.

Listed below are a few of the highlights…


Pai’s founder, Sarah, started formulating merchandise from a transformed storage in west London – not removed from the place we make Pai merchandise at the moment – as an answer to her own sensitive skin problems.

With so many choices on the market for delicate pores and skin geared toward ‘regular to dry’ complexions, she started with 4 Moisturisers and an Eye Cream for reactive pores and skin of all types.

Sarah set about getting Soil Association Certification for the vary and acquired approval in 2007.



Content Beauty was the primary retailer to have Pai Skincare on their cabinets – our very first commerce account, which nonetheless carries Pai at the moment.

Nice pores and skin begins with correct cleaning. We launched our bestselling Camellia & Rose Gentle Hydrating Cleanser.

Sarah was early to the running a blog scene with the launch of the Pai weblog (now referred to as The Pai Life) to doc her experiences with delicate pores and skin, plus skincare and wellbeing ideas. 


Pai’s very first worker joins the corporate. Nonetheless, with Pai to today, our R&D Beauty Chemist Jeanne-Marie took on the problem of formulating licensed natural merchandise and helped refine the prevailing vary.


We all know delicate pores and skin impacts extra than simply our faces, so we launched our Fragonia & Sea Buckthorn Hand Cream and Comfrey & Calendula Calming Body Cream

We obtain a name in for merchandise for use on the set of ‘Black Swan’. We later uncover actress Natalie Portman adored the merchandise and has develop into one among our highest profile followers. 

The Pai workforce grows to three as two account managers be a part of the workforce to deal with our new shops, together with Planet Natural. Each Holly and Gemma are additionally nonetheless with us to today!


A yr of product launches; our iconic Rosehip BioRegenerate Oil and BioAffinity Tonics joined the Pai lineup.

We additionally launched Pai Professional – our spa vary that permits even these with reactive pores and skin to take pleasure in the advantages of an expert therapy. 


Kukui & Jojoba Skin Brightening Exfoliator and our Rosehip BioRegenerate Rapid Radiance Mask.

We despatched a thanks to a (then-pregnant) Natalie Portman within the type of a Pumpkin Seed Stretch Mark Oil. She cherished it a lot, we launched our Pomegranate & Pumpkin Seed Stretch Mark System.

We outgrew our workplace and moved to a brand new, bigger Pai HQ in west London.


Our Echium & Amaranth Age Confidence Facial Oil was added to our vary, together with our Copaiba Deep Cleanse AHA Mask.

We scooped our first manufacturing award from EEF

We embraced social media and posted our very first Instagram!


We launched our Copaiba & Zinc Perfect Balance Serum and our Instant Calm Redness Serum – Sea Aster & Wild Oat.

Pai on-the-go! We launched our Anywhere Essentials Travel Collection to tackle lengthy weekends and journeys overseas.

Paris calling! We launched within the French division retailer, La Bon Marche and sweetness boutique Oh My Cream.


Sarah gained the CEW Achiever Award.

Our Exfoliator bought a makeover with model new, easy-to-dispense bottle.  


We launched our Head to Toe Hero Buriti Balm – free from beeswax, lanolin and petrolatum!

We introduced the Pai vary to your little ones, with our Petit Pai range.

Royal Approval! We gained the Queen’s Award for Enterprise.

Over the pond, we launched into Free Folks’s Magnificence & Wellness part and unique magnificence boutique Violet Gray.

The Pai Group reached 30.


Onwards and upwards – we efficiently raised funding backing so we may scale up and proceed to develop.

We upgraded our manufacturing space with the addition of a brand new 300kg machine, affectionately nicknamed ‘Massive Bertha’, to create x 6 extra product in a single batch!

We launched our a lot anticipated Camellia & Bergamot Gentle Genius Body Wash and gave our Stretch Mark System a makeover. 

We prolonged our Returns Policy to 90 days and launched into John Lewis.