Self Made: Sierra Gates Is Her Personal Black Magnificence Boss Motion


Sierra Gates
Photograph Credit score: Nathan Pearcy

Love & Hip Hop Atlanta star Sierra Gates is the definition of magnificence boss strikes. She has gone from having her automotive repossessed in entrance of her salon to proudly owning a million-dollar magnificence empire. She not solely owns The Glam Store, a full-service magnificence salon in Atlanta—she additionally owns the constructing it’s housed in. 

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Sierra’s beat-the-odds success just isn’t misplaced on her, both. That’s why she has made it her mission to point out different younger ladies the way to construct their very own empires—even throughout a pandemic. 

With 13 years within the sport, she teaches budding magnificence bosses money-making strategies along with her microblading and scalp hyperpigmentation programs. She’s helped a whole lot extra open up e-commerce outlets stocked with gadgets from her personal vendor lists. And, she’s penned an e-book, aptly titled Make A Million, Preserve A Million, with extra ideas and tips.

Right here, the wonder mogul talks about her ardour for increase Black ladies and the important thing to lasting success.

Sierra Gates
Photograph Credit score: Instagram/sierra_glamshop_

HYPE HAIR: Congratulations in your success! Your “Microblading The Sierra Approach” courses are making waves within the business. How did you get into it?
SIERRA GATES: Thanks! I began out as a make-up artist. I did Toya [Johnson], Reginae [Carter], Deelishis. They cherished my make-up, however they have been at all times in love with my brows. So, when this new wave [microblading] got here again out, I stated, “let me attempt it out.” I mastered it and have been doing it ever since. That was in 2016.

HH: It’s been fairly profitable, too!
SIERRA: [Laughs] Microblading acquired me to my constructing the place I’m at now—I purchased the constructing about two years in the past. Now I present women they will do it, too.

HH: What ought to magnificence hopefuls know earlier than taking your class?
SIERRA: Microblading is sort of a mini surgical procedure. You’ve acquired to be sure you actually adore it since you’ve acquired to be affected person together with your purchasers. It’s not like a rush factor.

HH: That’s proper; it’s fairly everlasting.
SIERRA: When you get it, it’s on there. You possibly can’t take it off! It’s actually going to be on for a year-and-a-half. 

HH: How has it been touring together with your courses in the course of the pandemic?
SIERRA: I be certain that we put on our masks, and our college students sit six ft other than one another. We keep protected, however I nonetheless need to give them this six-figure method as a result of when this complete factor lifts, they will take off operating.

HH: You’ve gotten been very vocal about increase Black ladies. Why is that so necessary to you?
SIERRA: It’s my honor. I used to be a teen mother and advised by quite a few individuals I used to be going to be a statistic. I do know that different little women are put in that very same predicament, and they’re advised that they will’t be nice in life. So, it’s like I’ve a degree to show to make different women—different Black women—profitable. I market to Black women, my purchasers are Black, and my customers are Black. It’s simply been like that since day one. I want them to know if God did it for me; He can do it for y’all.

Photograph Credit score: Nathan Pearcy

HH: Talking of all-Black the whole lot, you’ve additionally been celebrating different Black-owned manufacturers since day one. Are you able to share three you’re rocking proper now?
SIERRA: I really like Shimmer Elite Extensions by Bambi, The Crayon Case by Supa Cent, and Milano Di Rouge.  

HH: Reflecting by yourself progress, what’s one factor you would like you knew earlier than getting began?
SIERRA: Household and buddies usually are not going to be your greatest supporters. It’s at all times going to be the individuals you don’t know. It was at all times God sending any individual who I knew nothing about that knew hardly something about me who pushed me into my subsequent season.

HH: What recommendation do you might have for the ladies you’re pushing into their subsequent season?
SIERRA: Keep constant in the whole lot that you just do. Even with this complete purchase Black motion, we’re going to have our ups and downs. Once I didn’t understand how I used to be going to feed my daughter if I didn’t keep constant, then I wouldn’t be the place I’m at the moment.