Persevering by means of the storms of life can function a real testomony to the energy of a girl, and entrepreneur Lindsey Walker has a outstanding testimony. On the age of 27, the publicist-turned-author was dealt a devastating blow when she was recognized with Stage IV Hodgkin’s Lymphoma. Whereas present process six months of chemotherapy, she continued to run a flourishing public relations agency. Now, two years later and cancer-free, Lindsey is on a mission to encourage different entrepreneurs by sharing her instruments and tips about the best way to navigate the bustling lifetime of an entrepreneur whereas additionally working towards self-care and setting boundaries.
Lindsey’s journey as a businesswoman started when she created the Walker + Associates Media Group contemporary out of school. By way of this boutique public relations firm, she labored with over 100 manufacturers inside the magnificence, leisure, and way of life areas. She wrote about her journey as an entrepreneur and most cancers survivor in her e book Thriving By way of The Storm, and the expertise of writing it proved to be each therapeutic and therapeutic for the Jackson State College alum. With the e book, Lindsey’s purpose was to assist information a dialog for ladies struggling by means of private battles however who can’t see a manner out of them. “I needed to encourage them and allow them to know that we’re not outlined by our circumstances, however by how we select to deal with them,” Lindsey says.
Making a work-life stability is an space the place many entrepreneurs wrestle, however the observe of self-care is one thing that Lindsey believes is vital to forestall burnout as you domesticate a thriving enterprise. After her battle with most cancers, Lindsey started to savor the straightforward issues in life by implementing somewhat extra “me-time,” and it’s one thing she doesn’t take frivolously today. “Self-care is now non-negotiable,” she emphasizes. In truth, she weaves it into her day by day life by doing issues like taking quick breaks, journaling, going for walks, praying, and maintaining a healthy diet meals.
“As entrepreneurs, we should keep in mind that we matter. So many people put our purchasers and our work first, and we don’t have time for anything. Work out what you want after which create house to do no matter it’s as usually as you could. Ensure you are caring for your self first. Create your day based mostly on what you could be productive and profitable.”
Being a pushed entrepreneur who wears many hats, Lindsey is aware of all too nicely how hectic life can develop into for enterprise homeowners, which is why she believes that setting boundaries can be important for sustaining wholesome work relationships and all-around wholesome tips for what you are promoting.
“Boundaries are very important in enterprise since you should understand how you should be handled and what you’ll and gained’t permit inside what you are promoting. With out boundaries, burnout is certain to return. To create [boundaries], take a while out to jot down down what you want about what you are promoting. Who do you wish to serve? What do you take pleasure in doing? Then check out what you don’t like and the place you could enhance on all ranges,” shares Lindsay.
Creating boundaries is one space of enterprise that aspiring and established entrepreneurs can management. Then there are different occasions, nonetheless, when unexpected circumstances past their management can catch them off guard. Extra not too long ago, it got here within the type of a world pandemic.
The emergence of Covid-19 has adversely affected 1000’s of enterprise homeowners ever since states all through the nation went on lockdown to curb the unfold of the novel virus. Consequently, entrepreneurs have searched for methods to navigate this new local weather they’re in and alter to a brand new regular. It’s left many anxious concerning the future and questioning what steps to take subsequent, however Lindsey supplied some encouraging phrases on the best way to climate the storm.
“Don’t be afraid to pivot,” she advises. “Now could be the time to get inventive. Take into consideration the rapid wants of the folks inside your target market. How are you going to greatest serve them?
Additionally, proceed to place your self on the market. Let folks know who you might be, how one can assist them, and the place to succeed in you. We live in a world that we by no means envisioned, and individuals are on the lookout for solutions. You could keep in mind that you and what you are promoting is the answer.”
Lindsey will quickly be offering some options of her personal together with her subsequent enterprise enterprise. She is at the moment getting ready for the launch of the third installment of her “Place to Pivot Accelerator” program. On this 12-week course, the general public relations professional will educate entrepreneurs and enterprise homeowners her confirmed framework on getting extra publicity that results in extra income for his or her companies.
If you’re an entrepreneur and want to participate within the course, log onto www.positiontopivot.com for extra data. You too can join with Lindsey on Instagram @lindseyawalker.